Support the supporters
Creating a 'social revolution', and increasing brand awareness by 75%
On the 8th November 2013, typhoon Haiyan smashed through the Philippines. Over 4 million people lost their homes, and the access to power and safe water disappeared over night. Pru Life UK raised over $70 million to help rebuild Filipino communities, but two years later the rest of the world had forgotten about this tragedy and the Philippines still needed a lot of help.
How could we grab back the world's attention to raise money for the Philippines and brand awareness for Pru Life UK, all on a tight budget?