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Marketing Tech – Don’t Fear the Complexity

Marketing Tech – Don’t Fear the Complexity

By David Kaganovsky, World Wide CIO

The marketer’s relationship with the digital world is enabled and further complicated by a proliferation of technology and the data that this technology generates.  In the meantime the CFO and CIO are giving more attention…

Telemetry; what can digital marketing learn from elite, high performance sport?

Telemetry; what can digital marketing learn from elite, high performance sport?

By Bijan White, Chief Digital Officer - EMEA

What’s changed? Every day, we generate 2.5 quintillion bytes of data according to IBM. The big change is that 90% of the historical data in the world today has been created in the last 24…

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