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Story time: Instagram opens up new feature to brands

Story time: Instagram opens up new feature to brands

Story time: Instagram opens up new feature to brands

By Maxus Global 

According to Facebook, over 150m Instagrammers use Stories daily across the world. This is almost the same number of users that the entire Snapchat app hit in December 2016 (161m). The new feature is therefore…

Snap’s IPO encourages useful advertising product improvements

Snap’s IPO encourages useful advertising product improvements

Snap’s IPO encourages useful advertising product improvements

By Damian Blackden WW Chief Strategy Officer

What’s changed? Snapchat recently announced that advertising partners will now be able to buy in-app ad inventory on an audience basis, including age group and gender via a partnership with Nielsen and its Mobile Digital…

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