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Four themes for leadership in uncharted territory

Four themes for leadership in uncharted territory

Four themes for leadership in uncharted territory

By Lindsay Pattison Global CEO

2016 is not a year we are likely to forget. The rise of populism, economic and political uncertainty triggered by two shock victories at the ballot box, and the steady march of technology that is…

What if we abandon the cookie?

What if we abandon the cookie?

What if we abandon the cookie?

By Tom Kelshaw Director of Creative Technology

  What changed? At Advertising Week in New York, Google announced updates to their cross-device measurement and targeting capability. Connecting display media exposure with in-store visits. Targeting and sequencing across devices throughout a campaign. Cool…

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